Nissan is hastening its plans for electrification

Nissan Ambition 2030

Nissan Motor Co., Ltd. is committed to realizing its long-term vision, Nissan Ambition 2030, announced in 2021, which aims to broaden mobility options for society by offering trustworthy and engaging experiences, fostering interpersonal connections and social cohesion. In keeping with these principles, the company is actively pursuing its electrification strategy and regularly introducing new initiatives.

Nissan has unveiled plans to release 23 electrified vehicles, including 15 electric models, by 2030 as part of its Nissan Ambition 2030 strategy. This initiative is anticipated to raise the proportion of electrified vehicles in the global sales mix of Nissan and INFINITI brands to more than 55% by 2030, surpassing the previous estimate of 50%. The prompt introduction of electrified models is a reaction to the varied and increasing demands of customers

Increase in the percentage share of electrified vehicles in total sales in 2026

Aligned with the growing market share of electrified vehicles, Nissan has released its updated 2026 forecasts for the proportion of electrified vehicles in the company’s sales mix across major markets:

  • Europe: 98% (previous forecast: 75%*);
  • Japan: 58% (was 55%*);
  • China: 35% (was 40%*);
  • USA: 40%* (electric cars only; through FY2030).

This indicates a rise in the percentage of electrified automobiles in the sales composition to over 44% by FY 2026, compared to the planned 40% at the vision announcement stage. To adapt to the swiftly changing Chinese market, Nissan intends to launch a car tailored for Chinese consumers in 2024. Meanwhile, in Europe, Nissan is committed to advancing its broader electrification agenda while reinforcing its partnership with the Alliance.

Strengthening loyalty and increasing customer value

Nissan is striving to elevate the customer experience by providing customized services that foster lasting brand loyalty. The company intends to address varied customer requirements and extend its service approach to connected vehicles. In addition to the enriched content options, customers can also access on-demand onboard features. Nissan is pursuing software-defined vehicles to achieve this goal, exemplified by the e-architecture in the Nissan ARIYA, which will be featured in upcoming models in the years ahead.